Project Makeover is a game where you solve puzzles to earn furniture, clothing, haircuts, facials and makeup for virtual characters. To solve the puzzles you switch icons in a grid to match sets of three together, earning points and revealing items of clothing. Once you have completed the life and appearance makeover you move on to the next character.

Although you are given lots of options, the gameplay and choices are relatively linear. There are some items you open like "loot boxes" to discover which rarity you have won. But largely you are working through a standard set of purchases to complete the level.

While the game may appear to younger players the match-3 puzzles soon become challenge to complete without spending money. Also, the makeovers often imply that how we look defines what we can do and how happy we are. For example, you pay to remove glasses and getting high heals helps work advancement.

A series of adverts for the game aim to attract players with shock tactics - waxing armpits, pulling out teeth and shaving off eye-brows. None of these things happen in the game itself. This, combined with the PEGI 3 or App Store 4+ rating to alarm some parents.