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Style Boutique / Savvy Style (Series) Review
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Posted: 6 months ago, last updated 6 weeks ago.

Author: @GeekDadGamer and Jo Robertson.


Style Boutique (Style Savvy) is a role play game where you play a fashion shop owner. You work on the style of your fashion collection as well as your own clothes, makeup and so on.

You play the game with the DS held sideways in book format. You use the style to select, design and interact with different elements of your store and the surrounding city. The game changes depending on the time of day you are playing.

As you progress you build rapport with your customers. You explore the city and find clothes, accessories, hairstyles and outfits for the store. Although it seems like a simple game aimed at girls, there is actually a surprising amount of substance as you work on your shop by managing items, making ads and dealing with customers.

Later versions of the game offer more online features that enables you to use your in-game smartphone to access an online market where you could sell custom-designed clothing. The in-game cell phone also offered features like texting characters to inviting them to visit the boutique, salon, or beautician for a re-styling, among other features.

There are three versions of the game:
  • Style Boutique (2008) on DS
  • Style Savvy: Trendsetters / New Style Boutique (2012) on 3DS
  • Style Savvy: Fashion Forward / New Style Boutique 2 − Fashion Forward (2015) on 3DS
  • Style Savvy: Styling Star / New Style Boutique 3 - Styling Star (2017) on 3DS

There has been rumoured to be a Style Savvy 4 / New Style Boutique 4 in the works for Nintendo Switch, but no confirmed news from the developer.

DetailsGame Details

Content Rating: PEGI 3

Skill Rating: 6-11 year-olds

Release Date: 23/10/2008, updated in 2017

Platforms: 3DS and 2DS and DS

Genres: Puzzle, Role-Playing, Simulation and Strategy

Developer: Nintendo (@Nintendo)


Duration: This game will take between 40 hours and 50 hours to complete.
Players: You can play this with 4 players online. Using the DS Wireless play you can visit other players' shops, trade flyers and take part in contests with up to 3 other players. You can also use the Nintendo Wi-Fi Connection to allow other players to visit your shop.


Style Boutique / Savvy Style usually costs £8.99 to £34.99.

Nintendo Presents Style Boutique

Switch Store DS £8.99

Nintendo Presents: New Style Boutique

Switch Store 2DS|3DS £15.99

Nintendo Presents: New Style Boutique 2: Fashion Forward

Switch Store 2DS|3DS £34.99

Nintendo Presents: New Style Boutique 3: Styling Star

Switch Store 2DS|3DS £34.99
Additional in-game purchases are offered for items that enhance the experience.  

You don’t need a platform subscription to play this game online. YOu can use the amiibo figurines sold separately to invite special customers to your boutique. This provides bonus items.

Age RatingsAge Ratings

Content Rating

This game has been rated PEGI 3.
Users Interact: The game enables players to interact and communicate with each other, so may expose players to language usually associated with older rated games.

Skill Rating

6-11 year-olds usually have the required skill to enjoy this game.

Account Rating

You don’t need a platform subscription to play this game online.


We haven't documented accessibility features for this game yet. Our Style Boutique / Savvy Style Accessibility Report details system-wide settings that may help, and suggests similar games with accessibility features. Tweet the developer (@Nintendo) to let them know about our Accessibility Questionnaire.

Taming Gaming Book Written by parents for parents, the database complements the in-depth discussion about video game addiction, violence, spending and online safety in the Taming Gaming book. We are an editorially independent, free resource without adverts that is supported by partnerships.

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