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Video GameStyle Boutique / Savvy Style (Series) Review
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Posted: 14 months ago, last updated 8 months ago.

Author: @GeekDadGamer and Jo Robertson.


Style Boutique (Style Savvy) is a role play game where you play a fashion shop owner. You work on the style of your fashion collection as well as your own clothes, makeup and so on.

You play the game with the DS held sideways in book format. You use the style to select, design and interact with different elements of your store and the surrounding city. The game changes depending on the time of day you are playing.

As you progress you build rapport with your customers. You explore the city and find clothes, accessories, hairstyles and outfits for the store. Although it seems like a simple game aimed at girls, there is actually a surprising amount of substance as you work on your shop by managing items, making ads and dealing with customers.

Later versions of the game offer more online features that enables you to use your in-game smartphone to access an online market where you could sell custom-designed clothing. The in-game cell phone also offered features like texting characters to inviting them to visit the boutique, salon, or beautician for a re-styling, among other features.

There are three versions of the game:
  • Style Boutique (2008) on DS
  • Style Savvy: Trendsetters / New Style Boutique (2012) on 3DS
  • Style Savvy: Fashion Forward / New Style Boutique 2 − Fashion Forward (2015) on 3DS
  • Style Savvy: Styling Star / New Style Boutique 3 - Styling Star (2017) on 3DS

There has been rumoured to be a Style Savvy 4 / New Style Boutique 4 in the works for Nintendo Switch, but no confirmed news from the developer.

DetailsGame Details

Release Date: 23/10/2008, updated in 2017

Platforms: 3DS and 2DS and DS

Content Rating: PEGI 3

Skill Rating: 6+ year-olds

Players: 1

Genres: Puzzle, Role-Play, Simulation and Strategy

Developer: Nintendo (@Nintendo)




Play Time: This game will take between 40 hours and 50 hours to complete.

Play StylePlay Style

This is a single-player game. Using the DS Wireless play you can visit other players' shops, trade flyers and take part in contests with up to 3 other players. You can also use the Nintendo Wi-Fi Connection to allow other players to visit your shop.

Age RatingsAge Ratings

Content Rating

This game has been rated PEGI 3.

Skill Rating

6+ year-olds usually have the required skill to enjoy this game.


Style Boutique / Savvy Style usually costs £8.99 to £34.99.

Nintendo Presents Style Boutique

Switch Store DS £8.99

Nintendo Presents: New Style Boutique

Switch Store 2DS|3DS £15.99

Nintendo Presents: New Style Boutique 2: Fashion Forward

Switch Store 2DS|3DS £34.99

Nintendo Presents: New Style Boutique 3: Styling Star

Switch Store 2DS|3DS £34.99
Additional in-game purchases are offered for items that enhance the experience. YOu can use the amiibo figurines sold separately to invite special customers to your boutique. This provides bonus items.


We haven't documented accessibility features for this game yet. Our Style Boutique / Savvy Style Accessibility Report details system-wide settings that may help, and suggests similar games with accessibility features. Tweet the developer (@Nintendo) to let them know about our Accessibility Questionnaire.

Diversity and InclusionDiversity and Inclusion

We haven't documented diversity and inclusion information for this game yet.

Taming Gaming Book Written by parents for parents, the database complements the in-depth discussion about video game addiction, violence, spending and online safety in the Taming Gaming book. We are an editorially independent, free resource without adverts that is supported by partnerships.

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