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Video GameUniversal Paperclips Review
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Posted: 2 years ago, last updated 11 weeks ago.

Author: @GeekDadGamer and Jo Robertson.


Universal Paperclips is an adventure game about making paperclips. It sounds simple, but behind the incremental process of clicking a button to create these paperclips is a story about how the desire to make paperclips (or anything) if fully realised and unrestrained will take over the entire world.

You play an entity whose sole purpose it is to make paperclips. It starts by clicking on a box to create a single paperclip at a time but soon develops into a mechanised process to automatically churn out ever more paperclips. As you go on, more options open up. Soon you are investing the profits in the stock market, and investing the stock market profits into computer upgrades, all for the sake of making paperclips at the cost of all else. Steadily everything else is commodified in pursuit of more paperclips.

It's as much a thought experiment as it is a game. But it succeeds at being both. It's enjoyable to play, and just as much fun to talk about.

DetailsGame Details

Release Date: 09/10/2017

Platforms: Android, Web and iOS

Content Rating: PEGI 3

Skill Rating: 9+ year-olds

Players: 1

Genres: Adventure, Point-and-Click, Simulation and Strategy

Accessibility: 17 features

Developer: Flantz (@Flantz)




Play Time: This game will take between 7 hours and 8 hours to complete.

Play StylePlay Style

This is a single-player game.

Age RatingsAge Ratings

Content Rating

This game has been rated PEGI 3.

Skill Rating

9+ year-olds usually have the required skill to enjoy this game. It's the silliness and novelty of this endless-clicking game that appeals to really young players. Provided you have enough numerical understanding to parse the large numbers this can be a game that gets kids laughing.


There are no additional in-game purchases, loot boxes, adverts or subscription costs.


Our Universal Paperclips Accessibility Report documents 17 accessibility features:
VoiceOver works well as all the buttons are clearly labelled. You do need to use VoiceOver gestures including three-finger swipe up/down to navigate between pages. You also have to drag your finger over the screen to read the numbers and text.

The Split Tap VoiceOver setting can be helpful to reduce the strain of a large number of clicks. Instead of selecting an item and double-tapping, split-tap enables you to hold an item with one finger, then tap the screen with another finger.

Diversity and InclusionDiversity and Inclusion

We haven't documented diversity and inclusion information for this game yet.

Taming Gaming Book Written by parents for parents, the database complements the in-depth discussion about video game addiction, violence, spending and online safety in the Taming Gaming book. We are an editorially independent, free resource without adverts that is supported by partnerships.

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